[News] 121019 Jessica and Yunho named the ’2012 Barbie & Ken’

'2012 Barbie the Dream Closet' telah mengadakan acara pertama pada tanggal 18 Oktober.

Kampanye '2012 Barbie the Dream Closet' dijalankan oleh Mattel, dan telah membuka pertunjukan di Amerika Serikat, Kanada, Australia, dan Asia. Kampanye telah berjalan di Korea sejak tahun 2010, dan mengedepankan Barbie sebagai sesuatu yang 'lebih dari sebuah boneka' yang memberikan mimpi kepada anak-anak, bertindak sebagai ikon gaya dan budaya muse bagi perempuan.

Acara ini juga memberikan sepasang selebriti dengan 'Barbie & Ken Award', di mana selebriti wanita dan pria yang dipilih, dan sebuah boneka Barbie dan Ken dibuat secara khusus dengan mencocokkan pakaian mereka. Pada tahun 2010, Hwang Jung Eum dan Kim Bum telah terpilih, dan tahun 2011, UEE dan Song Joong Ki didaulat sebagai Barbie dan Ken.

Tahun ini, Girls' Generation Jessica dan TVXQ Yunho diberi kehormatan, menerima boneka yang tampak seperti mereka.


[eng trans]

The ‘2012 Barbie the Dream Closet‘ held its first event on October 18th.

The ‘Barbie the Dream Closet‘ campaign is run by Mattel, and have opened shows in the United States, Canada, Australia, and Asia. The campaign has run in Korea since 2010, and puts forward Barbie as something ‘more than a doll’ that gives dream to children, acting as a style icon and culture muse to women.

The event also awards a pair of celebrities with a ‘Barbie & Ken Award‘, where a female and male celebrity are selected, and a Barbie and Ken doll is created to specifically match their outfit. In 2010, Hwang Jung Eum and Kim Bum were chosen, and in 2011, UEE and Song Joong Ki were named Barbie and Ken.

This year, Girls’ Generation‘s Jessica and TVXQ‘s Yunho were given the honor, receiving the dolls that looked just like them.

cr: allkpop