[Trans] 120517 ‘Dr Jin’ Receives The Highest Overseas Broadcasting Rights Proposal In History


Perwakilan Lee Da Hee, Perusahaan Starfox Entertainment menyatakan, "Pada kenyataannya, sulit untuk menanggung biaya produksi dari sebuah drama hanya melalui PPL (iklan) dan sponsor. Penggunaan bintang Hallyu dan idola adalah efektif dalam membantu kembalinya biaya produksi, sehingga perusahaan penyiaran dan produksi perusahaan lebih memilih mereka",

Ketika bintang Hallyu yang dikontrak dalam drama lokal, hanya semata-mata hak siar di luar negeri akan mendapatkan kembali 60-70% dari biaya produksi. Untuk itu MBC Dr Jin dimana Kim Jaejoong mucul, proposal rekor tinggi untuk hak siar di luar negeri telah diterima. Para importir di luar negeri juga terlibat dalam pertempuran sengit untuk drama.

(bagian yang tidak relevan dihilangkan)


[eng trans]

Starfox Entertainment Company’s representative Lee Da Hee expressed, “In actuality, it’s difficult to bear the production fees of a drama just through PPL (advertisements) and sponsors. The usage of Hallyu stars and idols are effective in helping the return of production fees, thus broadcasting companies and production companies prefers them.”

When a Hallyu star is casted in a local drama, just solely the overseas broadcasting rights would have earned back 60-70% of the production fees. For MBC’s ‘Dr Jin’ whereby Kim Jaejoong was casted, a record-high overseas broadcasting rights proposal was received. The overseas importers are also engaged in a fierce battle for the drama.

(irrelevant part omitted)

cr: sharingyoochun.net

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