[Info] The reason for SME’s all-out attack on JYJ

T/N: This is a translation of an opinion piece written by a Korean fan

The reason for SM’s all-out attack on JYJ is in essence due to it being gripped by a sense of crisis.

Watching the way SM’s contracted singers are coming out one by one to bash JYJ has only confirmed for me that [SM] is feeling cornered.

First of all, SM has been shaken by the success of JYJ’s solo activities in musicals and dramas after the filing of the lawsuit.

Secondly, through the showcases in Asia and 3 American cities held in the latter half of last year as well as the Seoul concert of November 27-28, SM was able to confirm JYJ’s hidden potential and star quality, and this has put them into a greater sense of crisis.

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Thirdly, it is impossible to ignore the influence of JYJ’s growing fandom, which, in increasing the group’s selling power, threatens to interfere with SM’s market share and profits.

Fourthly, and this is perhaps the most fundamental of all the reasons, [SM’s] moral standing and justification is crumbling. After the decision of the Fair Trade Commission, SM doesn’t see any possibility of winning the court case. Like this, because they have lost their moral standing, their image will be tarnished and they face losing not only money but also their position in the market; hence the continuous and unending attacks [on JYJ].

Their strategic response stands on a single logic, that of ungratefulness and betrayal [on the part of JYJ], because this is the best that SM, which claims to be a company like a family, can come up with. But this is not logic but a ploy to stir people’s emotions and divert attention away from questions of human and labour rights by getting JYJ labeled as depraved and immoral. It appears that SM is determined to fight back with every dirty trick they know, knowing full well that they too will be splotched with dung at the end of it.

It looks like that’s how frightened [SM] is of JYJ and their fandom. While it is true that so far [SM] is pushing its contracted singers that can sway the public mood to the foreground and in the background mobilizing the resources of the KFPCAI, TV stations and other organizations, it could reach a point where the managers of SM get directly involved…

However, what is the real face of it all?

Anyone who’s had even a modicum of experience in society or the workplace knows that ‘the logic of the company as family’ is nothing more than a smokescreen logic to suppress and exploit workers. Naturally, there are admirable businessmen who do all they can to create a family-like atmosphere in their companies. Yet, there isn’t a single worker who can’t tell the difference between a genuine family-like company and a fake one.

This fight, eventually JYJ will win.

Because they have moral legitimacy, courage and dreams, as well as a fandom that believes and supports them. Loving someone is no different from protecting that person, as the saying goes. What it means for us to protect the courageous and still dreaming JYJ is for us all to cheer them on and give them our full, most enthusiastic support. I too am planning to cheer them on and give them strength with all that I have. It’s true this could be a long-term commitment in a long fight. So, everyone, let’s go strong!

Written by: 물병자리(ji7**) 님
Translation: Jimmie@TheJYJFiles